images festival 05

identity image / film and video / new media / installation / visual identity

client: images festival, toronto (canada)

executive director: petra chevrier, toronto (canada)

artistic director: jeremy rigsby, toronto (canada)

designer: sarah dorkenwald and emily varty, toronto (canada)

the images festival is a yearly international event for experimental film and new media art in toronto. sarah dorkenwald worked with fellow designer emily varty to develop a specific design concept for the 2005 festival.

the ‘identity image’ that she created was a photographic montage of one of the festival pieces beamed out into the sky above toronto's tree canopy, as if projected out of a search light. she developed a signature typographic system and applied this image to various print collateral (posters, ads, invitations, flyers, cataloge) and the 2005 festival web site.