conceptual tools 06

experience mapping / identification of user needs / communication strategy / concept refinement / body storming / information graphic / association

ruth spitzer for ontario university of art and design, toronto (canada)

this lecture studio course reviews state of the art thematic approaches such as mind mapping, diagramming, and storyboarding techniques used in generating and developing and communicating conceptual directions for products, services, or experiences. development of communication and presentation style, research modules, critical and conceptual modules are also taught. students were asked to develop a concept for a product or service within the course of one semester, based on a picture.