persona sarah dorkenwald

hyper make up 06

transformation / signal / function

we think that mimicking a specific state of mind can serve as protection.


usually, the goal of using make-up is to make the user more attractive. in our project we started to explore new functions of make-up. what kind of transformation does make-up allow? what if make-up indicated environmental influences like smog or ozone; or if it signified the fertile days of a woman. we like to change identity–blue eyes instead of brown eyes. but how about if contact lenses helped us–like cat eyes–to see better in twilight. within this spectrum we went into camouflage and the opposite of it, conspicuousness.